Technology adoption is always key in business transformation. Modern leaders increasingly rely on technology to improve operational efficiency on a day-to-day basis, but are the full benefits being realized? Will these newly bought solutions just pile on a shelf of unused purchases? It’s one thing to be ready for change on an executive level, but it’s another thing to make sure everyone is on board with this new change.
Why is there such a chasm between transformation and actual adoption? We see several reasons that a new system rollout might ever work: product usability, a culture ready for change and clear process & business rules.
Involve your people to achieve transformation success
As each company focuses on transformational business change, it’s critical that each person–independent of their place in the hierarchy–feels ready and empowered. Solutions with exceptional user experiences and design are the first part of that larger picture.
At One2Team we know that we are a part of an ocean of cloud technology companies offering efficiency and ease of use. However, our internal choices and results show our different perspective.
“We created a dedicated User Experience team to focus on usability, design improvements and a design-centered approach to new features,” says Stephan Schirrecker, CPO at One2Team. “As a results, our SlideBoard, GridBoard and Cockpit UIs are getting top ratings by analysts and customers. With UX as a core pillar of our product strategy, everything from hiring to early adoption will focus on usability.”
Put UX in the center of your product strategy
An excellent example of how UX is important is the complete revamp of the filter section in the Slideboard. This Kanban-style app has always been thought and designed a simple tool with just a few key filters. As needs grew, more features arrived, turning the Slideboard away from its original philosophy: elegance and simplicity.
Our UX team started again from scratch asking simple questions. How many clicks are users willing to make to get the information they want? How can they be sure a filter is active or not? The project went through mockups, designs, internal and user testing before going live in May. As a result, the Filters module usage has more than doubled over just a month. It clearly shows cleaner and simpler UX encourages usage and adoption.
UX is for sure key into enterprise-wide tool adoption, but other factors come into play. Join our mailing list to get the next article on how to guarantee the software you buy will never pile up in the corner.