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Not only NRF, the National Retail Federation, is the largest retail trade and advocacy group in the US. It is also a rich source of content covering every aspect and trend of the industry, from marketing, to merchandising, technology, news, consumer data, loss prevention, HR, public policy and much more. 

We have put together a brief roundup of our favorite content recently published by NRF:

1. 20 retail concept ideas worth stealing in 2015

A Twitter-activated vending machine? Shoppable online videos? Interactive window displays? From blending the ecommerce and in-store experience, to bringing social media to life, to leveraging technology to surprise and delight consumers, the 2015 list of ideas worth stealing provides food for thought from the industry most creative minds.
http://nrf.com/news/20-ideas-worth-stealing

2. At-a-glance 2015 back-to-school season spending forecast

According to the NRF-commissioned research by Prosper Insights & Analytics “the average family with children in grades K-12 plans to spend $630.36 on electronics, apparel and other school needs, down from $669.28 last year.” A Slideshare presentation deck neatly summarizes the massive research data in the key points and trends.
http://nrf.com/news/20-ideas-worth-stealing

3. Overtime regulations special: Rethinking overtime

Whether you are for or against the new regulations the Labor Department has proposed that would expand the number of workers covered by overtime, it is important to gather as much data and facts as possible to evaluate their potential impact. To better understand the effects of the proposal, NRF commissioned the research firm Oxford Economics to conduct a study. In this section of the NRF website you can find the findings and a ton of related material
http://nrf.com/advocacy/policy-agenda/overtime

4. The State of Retailing Online (SORO) study 2015

The annual research produced with the collaboration of Forrester Research is one of the most substantial ecommerce industry studies. Digital and ecommerce retail executives respond on a wide range of topics from metrics/KPIs to deployments and plans, to spending and investment in online and mobile. And a great deal of the research documentation and reports is available for free.
http://nrf.com/who-we-are/retail-communities/digital-retail-shoporg/state-of-retailing-online

5. Infographic: Mobile movers and shakers in retail

A bit of an older piece of content but one that captures a massive trend in a compact and eloquent way. Based on the SOMO 2014 findings, Shop.org tried to answer the question: Which companies are already considered trailblazers in m-commerce? This snappy infographic highlights a few favorites and examples.
http://nrf.com/news/infographic-mobile-movers-and-shakers-retail

Enjoy your reading! 

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