[COVID & New normal] The product design process in the age of hybrid work
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The health context linked to Covid 21 has changed the way we work and interact in companies. These new habits have now become permanent. In this unprecedented context, transformations and adjustments have been necessary in all structures. At One2Team, as elsewhere, we have had to adapt to continue to deliver effective solutions quickly and innovate in our operations. Facing these new challenges, One2Team has chosen to share its best practices: last June, we offered you a feedback on the transformation of the product and R&D process. Today, we offer you a look at 3 key stages of product design in the Covid era, with the experience of the One2Team Product Manager.
Step 1: Feedback collection and user research
User feedback is essential to build our product roadmap. Typically, the One2Team product team conducts face-to-face user interviews, either at the customer’s site or at our offices, to observe how our solutions are perceived by users. Lockdowns have limited the ability to meet physically and feedback from online sessions is necessarily more limited than in-person. However, it is clear that everyone is now comfortable with remote meetings. They have the advantage of being less cumbersome in terms of logistics and of being able to take place in several waves, which has led to more quantitative returns.
A dedicated board accessible by the whole company in One2Team allows us to collect and centralize all these feedbacks. The platform allows us to track, qualify, score and so on. Key information is gathered: origin (customer, user), volume (approximate number of users impacted), verbatims, model (video, image…), feasibility (impact and difficulty of resolution) etc. and allow to define what will feed the roadmap. These feedbacks are at the heart of the discussions and decisions on our product roadmap.
To simplify the decision making process, colors and visuals (pictograms) allow a visual synthesis of the scoring at a glance. A status is also given to each line of the list: for later, planned in the road, under development, resolved or abandoned.
All contributors (applicants, product team, marketing, R&D, external and internal partners…) have access to the platform. One2Team’s 360° vision and transparency aligns the entire company with the execution of the product strategy.
Step 2: Design workshops in the age of covid
Finding a good solution to a user problem requires a lot of iteration, exploration, and testing. Usually, workshops are conducted by the product team with users, internal stakeholders or developers, all gathered in a room around a whiteboard.
We replaced the whiteboard with Miro, a very flexible collaborative tool. Maintaining the concentration and commitment of participants is more complex remotely, so we have adapted the way we prepare the workshops. We send a written summary of the issues before the workshop, for participants to consult before the session, and a summary after the workshop. All the milestones of these micro-projects can be found in the platform: preparation documents, deliverables and reports, conversations with participants, decisions.
Step 3: Centralized monitoring of feature preparation
To deliver maximum value to users throughout a quarter, new features must be prepared in advance and development must be sequenced. We use a dedicated dashboard in One2Team to track the dozens of features each involving many contributors. It ensures that the checklist for each feature is completed and identifies those that are ready from those that need more work before being handed over to the developers.
A kanban is then used to track the progress of topics on a day-to-day basis, either in self-service by tech leads and product team members, or during a weekly online animated review.
This way of working was already in place before the switch to hybrid working mode, but the daily monitoring in One2Team was strengthened when the teams went remote.
Covid has changed the way we work, but thanks to a sustained effort to find new ways of working and an adapted platform, we have been able to continue to deliver our solutions to our customers in accordance with our qualitative and quantitative objectives. For this, our One2Team platform is at the center of our organization, allowing all teams to follow the evolution and the stages of product design, from feedback to delivery to the customer, and to be able to work in a collaborative and centralized way.